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Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement also introduces Ray-Ban Meta Gen 3 in India, starting at INR 44,300, and previews audio-focused glasses and the Muse AI assistant for future release.
Meta has named Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, pairing the actor’s appointment with the local availability of Ray-Ban Meta Gen 3 AI glasses. The new glasses start at INR 44,300, according to Meta’s announcement, which also outlines future audio glasses and AI assistant features.
Meta described Singh’s appointment as a new chapter for the Ray-Ban brand in India. The company said he has worked with Meta on multiple collaborations over the years. The ambassador role links Ray-Ban’s eyewear designs with Meta’s AI glasses, but the announcement did not specify the length or commercial terms of the partnership.
Ray-Ban Meta Gen 3 is offered in 27 color and lens combinations across three styles: Aviator, Zena and Wayfarer. Meta also announced a limited-edition, vintage-inspired Aviator to mark the frame’s 90th anniversary. The company says Gen 3 has a slimmer design, an adjustable action button for access to Meta AI, and up to nine hours of battery life—one hour more than Gen 2.
Other listed features include a 12-megapixel camera, 3K Ultra HD video recording, dynamic photos and a six-microphone array that Meta says reduces background noise by more than 90%. The glasses are available through Meta and Ray-Ban websites and Indian electronics, optical and eyewear retailers. Meta says the built-in LED indicator helps alert people nearby when the wearer is recording photos or video.
A New Push for AI Glasses in India
The announcement combines a high-profile local marketing appointment with a product launch, giving Ray-Ban Meta a more visible presence in India’s eyewear market. Singh’s association may help introduce the category to consumers who know Ray-Ban primarily as a fashion label, while the Gen 3 launch gives interested buyers a locally priced option. Meta has not disclosed sales targets or projected market impact.
The product pitch is built around using glasses for familiar tasks—listening to audio, making calls, taking photos and asking Meta AI for help—rather than treating them only as a novelty. If customers adopt them, the glasses could make wearable AI more commonplace. That outcome is not established by the announcement: it provides no independent performance assessment, consumer research or adoption figures.
Recording indicators also matter beyond product design. Meta says the LED helps people recognize when capture is taking place, but the announcement does not describe how the feature performs in every setting or address broader privacy concerns. Buyers and bystanders will have to weigh the convenience of hands-free recording against the expectations of people in shared spaces.
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Gen 3 and the Next Features
Meta’s announcement presents Gen 3 as the next step in a product line that combines Ray-Ban frames with cameras, microphones, speakers and AI features. The company says the glasses can play music and podcasts, support hands-free calls and provide quick access to Meta AI. It also says software updates will add features over time, though it has not provided a complete update schedule.
The announcement separates products available now from developments still to come. Gen 3 is listed for sale in India, while Ray-Ban Meta Audio glasses are described as coming soon. Meta says those glasses weigh 43 grams and can provide up to 12 hours of use on one charge, with up to 48 additional hours from the charging case. Those are company-reported specifications, not independent test results.
Meta also says it plans to bring Muse to its AI glasses in the coming months. The company describes Muse as a hands-free assistant that can respond to what the wearer is viewing, such as a product or a printed list. The announcement does not give a specific release date or explain which markets and devices will receive the feature first.
““Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.””
— Ranveer Singh
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Partnership Terms and Rollout Details
Meta has not disclosed the ambassador agreement’s duration, financial terms or specific campaign schedule. It is also unclear how widely the limited-edition Aviator will be stocked in India and whether all 27 Gen 3 combinations will be available through every listed retailer.
The company has announced headline specifications and features, but has not supplied independent testing results or detailed conditions for battery-life and noise-reduction figures. The timing, availability and regional support for the Audio glasses and Muse remain incomplete. Meta has not said whether every feature described will be available at launch in India or require later software updates.
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Sales and Feature Rollouts Ahead
Consumers can buy Ray-Ban Meta Gen 3 through Meta’s website, the Indian Ray-Ban site and participating electronics, optical and eyewear retailers, at prices starting at INR 44,300. Availability of individual styles and lens combinations may vary by seller; the announcement does not provide a retailer-by-retailer inventory list.
Meta says Ray-Ban Meta Audio glasses are coming soon and Muse is planned for AI glasses in the coming months. The company has not supplied firm dates for either release. Further announcements should clarify pricing, Indian availability, supported languages and devices, and how the promised AI features will work in practice.
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Key Questions
What role has Ranveer Singh taken on?
Meta named Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement does not state the agreement’s duration or financial terms.
How much do Ray-Ban Meta Gen 3 glasses cost in India?
Meta says Gen 3 prices start at INR 44,300. Prices may differ by style and lens combination.
Which styles are included in Gen 3?
Meta lists Aviator, Zena and Wayfarer, with 27 color and lens combinations across the three styles. The company also announced a limited-edition Aviator for the frame’s 90th anniversary.
When will Ray-Ban Meta Audio and Muse be available?
Meta says Audio glasses are coming soon and Muse is planned for AI glasses in the coming months. It has not announced exact dates or confirmed the full India rollout details.
What features does Gen 3 add?
Meta lists up to nine hours of battery life, a new action button, a 12-megapixel camera, 3K Ultra HD video, dynamic photos and an updated microphone array. These specifications come from the company’s announcement.
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